INVESTING IN BRIONI. FINANCIAL FUTURE.

MILAN — Italian luxury clothing company Brioni is looking for a partner, WWD has learned.

The firm is putting a 20 to 25 percent stake up for sale, and has tapped BNP Paribas as its advisor, said Antonella De Simone, Brioni’s co-chief executive officer, who also oversees marketing and communications. “This is a family company. We need to think about the future and ways to develop the brand,” she said.

The controlling shareholders of Brioni are the descendants of the company’s founder: Nazareno Fonticoli, the master tailor, and Gaetano Savini, the original fashion coordinator. Andrea Perrone, the grandson of Savini, took over the reins of the family-run group at the end of 2006